Woop Rugs is a national brand of on-demand rugs founded by Antón Suescun, who today runs it with the second generation of the family. Based in Bilbao, a city that has undergone a transformation from industry to design, the company exports unique designs to clients all over the world, with a special focus on Europe and the United States.
How a market need made us transform from distributors to manufacturers.
Novadecor Group created the Woop Rugs brand from the vision of its founder, Antón Suescun, who identified a need in the market for textile covering products. He noticed that many projects required resistant, high quality rugs as an alternative to carpets, which could not always be installed for technical reasons. Woop Rugs, a brand dedicated to meeting these specific needs, was born. Taking advantage of braided vinyl, a material that Novadecor was already working with in the carpet sector, Woop Rugs developed a line of rugs that retains the key properties of durability and strength of this material, but with an innovative approach that allows the creation of unique and customisable designs. Thanks to advanced techniques, the company has been able to adapt its products to both the technical and aesthetic requirements of its professional clients, offering tailor-made solutions for high-end projects. Today, the brand has a wide range of materials and techniques, allowing it to offer carpets that adapt to the specific needs of each project, guaranteeing versatility and customisation for customers in the professional sector.
Handicraft production
At Woop Rugs, we specialise in the production of rugs on demand, using natural wool from responsible herds that we select and handle by hand to guarantee the highest quality in each of our products. We have a close network of local suppliers who complement our capabilities, and together with them, we ensure both excellence and optimal service at every stage of our production chain.
Our ambition is to create unique products that transform spaces into personal and welcoming places, while maintaining a focus on affordability. Our collection is distinguished by its ability to combine innovation and tradition, giving each rug a perfect balance between presence and delicacy. Our designs straddle the fine line between modern and classic, elegant and fresh, offering timeless pieces that enrich any space.
Contact us
Contact us to work together to create unique and functional spaces that reflect your clients’ vision and style. Our team of experts is ready to advise you at every stage and provide you with the highest quality products, tailored to the specific needs of each project.
